What is an example of cognitive dissonance theory?

What is an example of cognitive dissonance theory?

This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance. For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.

What is dissonance in communication?

Communication. Cognitive dissonance theory of communication was initially advanced by American psychologist Leon Festinger in the 1960s. Festinger theorized that cognitive dissonance usually arises when a person holds two or more incompatible beliefs simultaneously. ... This conflict results in a psychological discomfort.

What is meant by cognitive dissonance?

Cognitive dissonance describes the discomfort experienced when two cognitions are incompatible with each other. A cognition is a piece of knowledge, such as a: thought. attitude. personal value.

What is cognitive dissonance theory and explain its main ideas?

Cognitive dissonance theory postulates that an underlying psychological tension is created when an individual's behavior is inconsistent with his or her thoughts and beliefs. This underlying tension then motivates an individual to make an attitude change that would produce consistency between thoughts and behaviors.

Why is cognitive dissonance considered a theory of human motivation?

Cognitive dissonance is considered to be an aversive state that triggers mechanisms to bring cognitions back into a consistent relationship with one another. ... As a result, the theory suggests that motivation will be triggered to bring the dissonant elements back into a consistent relationship.

How did cognitive dissonance affect the field of communication?

Although the theory was first introduced and examined by psychologists, it gained traction in the field of communication. The theory was helpful in explaining some earlier patterns observed by those researching the influence of communication, such as the seeming preference citizens displayed for like-minded information.

How does attitude change take place in cognitive dissonance theory?

How Attitude Change Takes Place Festinger's (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and behavior in harmony and avoid disharmony (or dissonance). This is known as the principle of cognitive consistency.

What does Festinger's principle of cognitive dissonance mean?

Festinger's (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and behavior in harmony and avoid disharmony (or dissonance). This is known as the principle of cognitive consistency.

Is it possible to predict cognitive dissonance theory?

Cognitive Dissonance Theory, however, cannot predict how people will choose to reduce their psychological discomfort when challenged. Attempts to sway people to a different opinion or behavior can sometimes backfire by reinforcing an undesirable attitude.

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